OUR MISSION
Unearth talented juvenile soccer players within the Bawku Municipality and progressively develop them to become standouts for professional career.
VISION
Become the best and go-to professional football club in the Upper East region for talented and well-developed players, as well as competing in the Premier League.
Goals
- Represent Bawku in the world of sports and promote a good image for the town.
- Maintain unique identity and a good brand for the club, promote inclusiveness, and sportsmanship.
- Develop a routine of hard work and determination for success.
- Push through our present capabilities and pursue excellence.
- Make positive impact on each other’s lives, maintain a strong sense of family and community, and strive for collective victory as a team.
- Organize events and programs that will bring awareness to social issues in the community including children illness, and support the Children’s Ward of the Bawku Hospital.
- Win, Win, Win
Brand Manifesto
We are royals, and purveyors of peace, reconciliation, and development both on and off the pitch. We play football with passion and commitment to win the hearts and minds of humanity and for the love of the sport.
Core Values
Professionalism ✔ Positive influence ✔ Teamwork ✔ Achievement ✔ Nonviolence ✔
Team Philosophy
Achieving excellence through professionalism, continuous improvement, the values, and standards we uphold, perseverance, and our responsibility to our community at all times.
We are also committed to providing the needed support for our coaches to acquire more knowledge in a gradual process. We believe that coaches who improve their knowledge of the sport are better placed to effectively train and guide athletics at much higher levels for success.
Strategic Priorities
Our immediate priority and short-term goal is to be able to obtain training equipment and map out programs to aid the development of the players, build a formidable and dependable team to compete for promotions in every division we participate.
In the medium-term we hope to have mutually beneficial partnerships with interested stakeholders, sponsorship, and investments opportunities for the growth of the club.
Our long-term aspiration is to have an AstroTurf football pitch for training and a stadium that will also benefit members of the community.